A few months ago, before the World Cup soccer tournament, Nike produced a series of commercials using an old Elvis Presley song A Little Less Conversation. The remix was released, and did quite well in the singles charts. As a result, the media companies in the UK and Ireland have taken that as a sign that the time was right for a full Elvis Presley revival. This is another self-referential quagmire, a vicious memetic circle, with no end in sight. I’ve seen listings of at least 3 “Elvis Nights” on TV, and they’re not picky about what they show – old, new, Elvis in jeans or jumpsuits, slim, fat or about to bust a blood vessel while taking a crap.
I never understood the fascination people have with Elvis, and still don’t.