Thanks to Scott Fletcher of PodCheck Review for the “shout out” yesterday, though I should warn folks that this site may not be quite what he led you to expect. Recently it’s primarily been my Blog site, where I get to spout off about anything that gets my limited attention. I’m on holiday (a.k.a. vacation) from my day job at the moment, which explains the recent flurry of activity.
I have a stereography page that documents my initial experiments, but I haven’t done much photography of that type recently. I migrated to a “real” camera a year ago, a Pentax *ist DS digital SLR, and though I have a Loreo 3D lens for it, I’m not happy with the quality of the results so far. I need to spend more time with it, and that means setting up lighting etc. indoors, since here in Ireland the outdoor light is poor in winter, what little of it there is. (You don’t realize how poor it gets until you see how a camera’s metering struggles to find a usable exposure!)
PodCheck Review is well worth listening to, for an alternative viewpoint on the world of Podcasting, from someone who has not (yet?) “drunk the Kool-Aid”, as it were. By that I mean the pursuit of the goal of doing Podcasting for a living, as many would like to do. In my view the numbers don’t stack up: I think there is a serious misapprehension of the size of the market. You can’t really compare it to radio, not unless you want it to be radio – that is, full of commercials, yet not a good investment for advertisers… who really listens to commercials on radio any more?
Even Adam Curry, the main driver of podcast commercialization today, gets this – he is fond of saying that without passion about a subject of interest, podcasts just don’t catch the ear. My question then is: how can you commercialize something that depends on the way someone feels? Could you sign a contract that specifies what you will deliver and when you will deliver it, if there will be times when you don’t have passion for your subject?
I used to write for a living, a decade ago: I took a computer testing job, initially writing comparative test reports to be handed off to a “real” writer, but then doing the actual writing, once people noticed I had a knack for it. This was the job I referred to yesterday, the one that nearly drove me mad, and made me resign for my health’s sake. I don’t have access to any of the work I did back then, and while I think I did wonders under pressure, I would not want to put my name to work that I was not enthusiastic about.
If you’ve tried listening to Podcasts and found yourself doing a Queen Victoria impression -“We Are Not Amused” – I can recommend PodCheck Review. Not only is it entertaining, it gets additional credit for avoiding all the things that threatened to turn me off: a) Scott has a great voice, well-recorded and produced, b) it doesn’t go on too long and outstay its welcome, c): it has a good mix of fact and opinion. Most important is d): – that is, it’s clear that Scott is Passionate about Podcasting!