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Ugh! I got photographed! That’s me in the middle, somewhere between two and three cans of Tuborg Green, on a boat in the middle of Copenhagen Harbour, about a week ago. The booze cruise was the precursor to the reboot 8 conference I attended, to bone up on my Web 2.0 2.1 concepts and knowledge.

The term Web 2.0 is slightly deprecated these days, ever since O’Reilly Publications started trying to stop anyone else using it in the context of a conference. I have my own concerns about the term, too, and while the conference gave me much food for thought, it hasn’t done much to quell my misgivings.

The short version is: it’s looking more and more like a cultural or even artistic phenomenom, rather than a business. A few (not many) of the speakers touched on “monetizing” Web 2.0 – making money out of it – but they generally appeared to be doing it out for fun and interest first, with business sense way down the list. I don’t have a problem with that at all: try too hard to make money from any form of culture, and you risk alienating an audience who generally does not need any of this – which ties in nicely with Brian Eno’s concept of culture as “everything we don’t have to do”.

I enjoyed a breakout session on “Sociology ABC”, which tried to condense a year’s worth of Sociology lectures in to 40 minutes, and was pretty successful at it too. My notes are quite long but contain gaps I’ll have to fill from memory or imagination.

Extreme Closeup!I didn’t stay the full length of the conference: getting out to the farm to see friends and chill out was more important. I made several new friends there too: one Irish Cob horse, two Shetland ponies, three dogs, about seven sheep, and a Common Buzzard. Here’s one of the sheep, getting up close and personal before trying to eat my trousers.


Written by brian t

June 7, 2006 at 11:36 am

Posted in culture, reboot, travel, web 2.0

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